Coal industry forges letters to Congress from citizen's groups

I don't mind a fair fight over the issues, but I hate liars and cheats.

In case you haven't heard, the American Coalition for Clean Coal Electricity has repeatedly forged letters from citizen's groups and sent them to Congress in an effort to try to manipulate the defeat of legislation to mitigate global warming (read here, here and here).

As reported in the Charlottesville Daily Progress:

"They [the coal industry lobbyists] stole our name. They stole our logo. They created a position title and made up the name of someone to fill it. They forged a letter and sent it to our congressman without our authorization," said Tim Freilich, who sits on the executive committee of Creciendo Juntos, a nonprofit network that tackles issues related to Charlottesville's Hispanic community. "It's this type of activity that undermines Americans' faith in democracy."

The faked letter from Creciendo Juntos was signed by "Marisse K. Acevado, Asst Member Coordinator," an identity and position at Creciendo Juntos that do not exist.

My question is, if the coal industry actually has a realistic, fact-based case for the possibility of clean coal, why does it need to resort to fraud?