"The biggest enemy is tap water"

That's a quote, apparently, by Robert S. Morrison, vice chairman of PepsiCo--which owns Aquafina. I heard it when I was watching  a brand new documentary--Tapped--by director Stephanie Soechtig about the perils of the bottled water industry to people and the planet. I also confirmed that Morrison called our most precious asset "the enemy" here.

Anyway, Tapped is not yet out in theaters, but you can watch the excellent trailer below: