It's late and I can't write much but I want to say something in praise of the new "We" campaign Al Gore launched today. Through the Alliance for Climate Protection, he's kicking off a $300 million, 3-year campaign to educate the public about global warming and urge action from political leaders.
''We're trying to get a movement happening to switch public opinion so that our leaders feel, 'Wow! We really need to make this a top priority issue,''' alliance CEO Cathy Zoi told The Associated Press.
"What has consistently been missing is a massive and sustained national effort to engage the public and mobilize the energy of the American people," says the Alliance Campaign website. "The We campaign is such an effort."
Read more about the campaign here, check out the webpage here, and watch their first TV ad below (or if you get this by email or newsreader, click here to come to the blog to watch it).
Colin Beavan (that's me!) is now leading a conversation about finding a happy, helpful life at Colinbeavan.com. If you want to know how people are breaking out and and finding authentic, meaningful lives that help our world, check it out the blog here and sign up to join the conversation here.