The title is unabashedly stolen from a post by George Marshall on Climate Change Denial. His point is that begging the world's population to "save the planet" is a downer and not a message that will ever translate into real social change.
He's right, and that's one of the reasons why I hold forth on opportunities in the crisis and the chances we have to make the planet happier while making the people happier.
"Even if you hate this kind of ad-marketing language, read this and seriously tell me that it doesn’t work better than pleading with people to ‘give it all up and save’.
A lighter lifestyle is the smart, cool, intelligent and healthy way to live. Don’t be tied to outdated and dangerous 20th century ways of living. Live light because it will make you feel complete and free.
When you choose to live light you are setting the pace for the 21st century. You will see the people all around you trying to catch up. And when they do we can all work together to build a world that is cleaner, fairer and happier and that you will be proud to leave to your children."