With a little leadership, we changed our behavior for the sake of the common good. We changed the social norms.
So my question is this: while we wait around for an elected politician who shows real leadership on the environment, why don't the big tent environmental organizations take the message straight to the people.
Why don't they post messages like this on billboards all over the country advising us to drive less, turn our heaters down to 68 degrees and use less power? Why, while we wait around for the legislators to finally act, can't we work on changing social norms?
Colin Beavan (that's me!) is now leading a conversation about finding a happy, helpful life at Colinbeavan.com. If you want to know how people are breaking out and and finding authentic, meaningful lives that help our world, check it out the blog here and sign up to join the conversation here.